The neuroscience of change

Business leaders everywhere know that success isn’t possible without changing the day-to-day behaviour of people throughout the company. But changing behaviour is hard. (Even when new habits can mean the difference between life and death e.g. adopting healthier day-to-day habits after having undergone coronary bypass surgery, nine out of 10 patients do not manage to follow though.)

However, behavioural change – and business success – has a much likelier chance of occurring if we heed new evidence about change. Breakthroughs in cognitive science about how our brains function contain pointers worth taking serious note of. Continue reading

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