How to network

My previous post covered what to do after a business networking event. A client suggested that I write a post about how to prepare for a networking event.  And also to cover what to do during a networking event.

Have you noticed that many small business owners seem to just go to networking events hoping that someone will notice that they exist and perhaps start a conversation that leads to a business arrangement or deal?

Do you go to networking events and find them to be quite useless as you never get any financial gain out of attending? This is not my experience. There is a lot you can do to ensure that you get business from such events. Continue reading