Personal branding

A very good friend and client recently discussed his aspiration of branding a former employee who has become a new associate as she started her own company. With “branding” he meant giving her assistance in developing a personal professional look and supporting this image with an appropriate company logo, business cards, stationery and office furnishing which would create the right image of professionalism.  To my mind all this reflects a traditional approach. Branding goes much deeper than this. Continue reading