Your business constitution

Two clients drew comparisons between a constitution and a mission statement.

South Africa reached an important milestone in 1994 with the creation of a new constitution. There are strong similarities between a government and a company. For one, a company which wishes to delve deep and create a new mission is really developing a new constitution. Continue reading

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Marketing on a tight budget

A client asked me how to get the maximum marketing mileage at minimum costs? Small to medium-sized companies have to create a presence with a small budget.

It is possible to do excellent marketing at low costs. Continue reading