How to network

My previous post covered what to do after a business networking event. A client suggested that I write a post about how to prepare for a networking event.  And also to cover what to do during a networking event. Have you noticed that many small business owners seem to just go to networking events hoping [...]

How do I follow-up?

How good are we at follow-up? This week I attended a well-organised business breakfast networking event as well as a similar after-work Chamber of Commerce get-together. I met great individuals of interesting companies and we enthusiastically exchanged cards. As I got home a very aptly-timed newsletter More Clients by Robert Middleton, who teaches professional service [...]

Marketing on a tight budget

A client asked me how to get the maximum marketing mileage at minimum costs? Small to medium-sized companies have to create a presence with a small budget. It is possible to do excellent marketing at low costs.

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